{"title":"70% Clearance Sale","description":"\u003cp\u003eNow is your chance to grab some of your favorite Parmore items in our end of season clearance sale. Shop styles from past and present collections and save 70% on list price. Sales lasts for 48 hrs only. \u003c\/p\u003e\n\u003cp\u003eThese items will never be on sale again...\u003c\/p\u003e\n\u003cp\u003eSubscriber access only\u003c\/p\u003e","products":[{"product_id":"black-edition-pre-release-staple-hoodie","title":"BLACK EDITION HOODIE","description":"\u003cp\u003eThe Black Edition Staple Hoodie is the heavyweight version of a Parmore Golf icon. At 400 GSM in brushed cotton with a heavy fleece-lined inner, this is men's golf apparel built for the coldest rounds of the season. DTG printed logos front and rear, a drawstring hood, and a relaxed fit that sits just right without going oversized. Available in sizes S to XXL — fits slightly over, so size down if you prefer a standard fit. Built for the course but made to be worn long after you've holed out.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"S","offer_id":52140427149635,"sku":"","price":64.95,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":52140427182403,"sku":"","price":64.95,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":52140427215171,"sku":"","price":64.95,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":52140427247939,"sku":"","price":64.95,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":52140427280707,"sku":"","price":64.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/2_d30342ef-bf79-4f1e-9cda-9014ad04b848-566509.png?v=1766091723"},{"product_id":"aw25-knitted-jaquard-vest","title":"JACQUARD KNITTED VEST","description":"\u003cp\u003eThe Jacquard Knitted Vest is one of the most technically considered pieces in the Parmore Golf AW25 range. Built in heavyweight 100% cotton with a jacquard print process front design, it brings genuine knitwear craftsmanship to men's golf apparel. An embroidered No Membership Required tag detail adds the Parmore signature touch. Wear it over a long sleeve tee on the early holes or as a standalone layer when the sun comes out. Golf knitwear built for the player who pays attention to the details.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"S","offer_id":52650025648451,"sku":"","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":52650025681219,"sku":"","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":52650025713987,"sku":"","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52650025746755,"sku":"","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":52650025779523,"sku":"","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/GREEN_VEST.png?v=1772999632"},{"product_id":"aw25-no-membership-required-jacquard-knit","title":"JACQUARD KNITTED PULLOVER","description":"\u003cp\u003eThe No Membership Required Jacquard Knit is a statement piece from the Parmore Golf AW25 collection. Knitted in heavyweight cotton with a jacquard process that builds the No Membership Required ethos directly into the fabric, this men's golf knitwear makes the Parmore point of view visible without needing to say a word. A considered, course-ready layering piece for the golfer who wears their values on their sleeve — literally.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"S","offer_id":52584676557123,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":52584676589891,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":52584676622659,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":52584676655427,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":52584676688195,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/JACQUARD_JUMPER.png?v=1772991884"},{"product_id":"ss25-logo-t-shirts","title":"SS25 \"WILD LINES\" LOGO T-SHIRT","description":"\u003cp\u003eThe SS25 Wild Lines Logo T-Shirt is a drop-shoulder 220 GSM golf tee built for the player who likes their basics done properly. 100% cotton construction, a relaxed drop-shoulder cut, and DTG-printed Parmore logos front and rear make it the kind of men's golf t-shirt that works on the range, on the course, and long after you've handed in your scorecard. Clean, considered, and course-ready.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"S","offer_id":54050916270403,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":54050916303171,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":54050916335939,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":54050916368707,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/185.png?v=1773004812"},{"product_id":"ss25-wild-lines-statement-t-shirt","title":"\"WILD LINES\" ICE CREAM T-SHIRT","description":"\u003cp\u003eThe Wild Lines Ice Cream Statement Tee is the most playful piece in the SS25 Parmore Golf collection. A 220 GSM, 100% cotton drop-shoulder T-shirt with a bold Ice Cream logo rear DTG print — because summer golf should feel like summer. The relaxed fit moves well through the swing and looks even better at the bar after the round. Men's golf apparel for the player who enjoys the game as much as the look.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"White \/ S","offer_id":53421237272899,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ M","offer_id":53421237305667,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ L","offer_id":53421237338435,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ XL","offer_id":53421237371203,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/179.png?v=1773165863"},{"product_id":"ss25-course-button-up-shirt","title":"\"WILD LINES\" COURSE SHIRT","description":"\u003cp\u003eThe Wild Lines Course Shirt is the SS25 piece that brings the button-up format into the Parmore Golf world. Front and rear embroidered logos sit alongside an embroidered tee detail that makes the design feel thoroughly considered. A burgundy open collar and matching sleeve accent give it a colour-blocked finish that's bold without being overdone. This is men's golf apparel for the player who wants the round to feel like a statement — from the first hole to the last.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"S","offer_id":53434424099139,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53434424131907,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53434424164675,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53434424197443,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/170.png?v=1772993787"},{"product_id":"ss25-wild-lines-1-4-zip-swing-shirt","title":"\"WILD LINES\" SWING SHIRT","description":"\u003cp\u003eThe Wild Lines Swing Shirt is built around one principle: maximum swing room. An oversized sleeve and extended body length give you the freedom to follow through without restriction, while zip-line front pockets and a toggle waistline adjustment let you dial in the fit exactly how you like it. The quarter-zip opening keeps the neckline clean and functional. SS25 Wild Lines print throughout. Men's golf apparel designed around how the game is actually played.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"S","offer_id":53434423181635,"sku":null,"price":74.95,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":53434423214403,"sku":null,"price":74.95,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":53434423247171,"sku":null,"price":74.95,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":53434423279939,"sku":null,"price":74.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/SWING_SHIRT.png?v=1772992911"},{"product_id":"ss25-wild-lines-collegiate-cap","title":"\"WILD LINES' COLLEGIATE CAP","description":"\u003cp\u003eThe Wild Lines Collegiate Cap is one of the most detailed pieces in the SS25 Parmore Golf headwear range. A five-panel unstructured cotton construction sits relaxed on the head, while an embroidered Parmore logo on the front panel and an embroidered No Membership Required tagline on the side panel give it more character than most caps manage in twice the space. The Wild Lines colourway ties it into the SS25 collection. Men's golf headwear worth looking twice at.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"Default Title","offer_id":53434428784963,"sku":null,"price":24.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/COLLEGIATE_CAP.png?v=1773001071"},{"product_id":"aw25-worker-gilet-blue-white","title":"OBSIDIAN BLUE WORKER GILET","description":"\u003cp\u003eThe AW25 Worker Gilet in Blue and White is the latest colourway of the Parmore Golf gilet that started it all. The same weatherproof, water and windproof outer shell, functional zip pockets, and printed Parmore logos front and rear — now in a crisp blue and white colourway that works through the full autumn and winter golf season. Men's golf outerwear designed for the player who wants to look considered regardless of the conditions.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"XS","offer_id":53989922013507,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":53949271769411,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53949271802179,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":53949271834947,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53949271867715,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":53949271900483,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/71_8428772d-563d-449f-bda2-77296f6db13c.png?v=1769120023"},{"product_id":"aw25-worker-gilet-cream-black","title":"SANDSTONE WORKER GILET","description":"\u003cp\u003eThe AW25 Worker Gilet in Cream and Black brings one of the most versatile colourways to the Parmore Golf signature gilet. Weatherproof and windproof outer, functional zip-lined chest pockets, side zip access, and printed Parmore logos — the full spec, in a cream and black colourway that pairs with almost everything in your golf wardrobe. Men's golf outerwear that earns its place every time you play through October, November, and beyond.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"XS","offer_id":53989921980739,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53949274980675,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53949275013443,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":53949275046211,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":53949275078979,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":53949275111747,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/72_3548acdc-4b15-4e9a-ac06-2b4e71a23c1c.png?v=1769119842"},{"product_id":"aw25-worker-gilet-ice-white-black","title":"FROST GREY WORKER GILET","description":"\u003cp\u003eThe AW25 Worker Gilet in Ice White and Black is a clean, striking colourway for the Parmore Golf signature outerwear piece. The same weatherproof construction, functional pocket layout, and Parmore logo detail as the original — in an ice white and black colourway that makes a statement without shouting. Men's golf outerwear for the player who plays through the cold months without compromising on how they look doing it.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"XS \/ Frost Grey","offer_id":53989921947971,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Frost Grey","offer_id":54103627628867,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Frost Grey","offer_id":54103627661635,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":false},{"title":"L \/ Frost Grey","offer_id":54103627694403,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Frost Grey","offer_id":54103627727171,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"XXL \/ Frost Grey","offer_id":54103627759939,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/70_5ec0c3ea-3029-4c8c-aa6b-3e48d9e8ae79.png?v=1769119517"},{"product_id":"wild-lines-safari-course-polo","title":"\"SAFARI\" COURSE POLO","description":"\u003cp\u003eThe Wild Lines Safari Course Polo is the most adventurous polo in the SS25 Parmore Golf collection. A bold safari-inspired print across the body brings the Wild Lines energy in a colourway and pattern that's unlike anything else in men's golf apparel right now. Ribbed collar, ribbed sleeve cuffs, and a vintage loose fit give it the structure to feel like a proper golf polo underneath the graphic. Parmore front logo print. Wear it loud, wear it on the course — no membership required.\u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"S","offer_id":54037823914307,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54037823947075,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":54037823979843,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":54037824012611,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/WILDLINES_POLO.png?v=1773000161"},{"product_id":"aw26-cotton-mock-neck","title":"DEEP NAVY COTTON MOCK NECK","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePremium cotton short-sleeve mock neck\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eFit:\u003c\/span\u003e\u003cspan\u003e Slightly boxy, relaxed through sleeve\/arm, 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The Parmore Knit Beanie is crafted from soft acrylic knit for warmth, comfort and everyday durability. Designed with a snug, one-size-fits-all fit and a traditional cuffed silhouette, it’s built to keep you warm on early tee times, winter range sessions and off-course days.\u003c\/p\u003e\n\u003cp data-start=\"517\" data-end=\"597\"\u003eFinished in Oat White with a jacquard-knit Parmore logo for a bold, retro-inspired statement. \u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"Default Title","offer_id":54094507573571,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/80.png?v=1769114000"},{"product_id":"staple-beanie-in-malt-green","title":"MALT GREEN STAPLE BEANIE","description":"\u003cp data-end=\"515\" data-start=\"180\"\u003eA cold-weather essential with classic golf heritage styling. The Parmore Knit Beanie is crafted from soft acrylic knit for warmth, comfort and everyday durability. Designed with a snug, one-size-fits-all fit and a traditional cuffed silhouette, it’s built to keep you warm on early tee times, winter range sessions and off-course days.\u003c\/p\u003e\n\u003cp data-end=\"597\" data-start=\"517\"\u003eFinished in Malt Green with a jacquard-knit Parmore logo for a bold, retro-inspired statement. \u003c\/p\u003e","brand":"Parmore Golf","offers":[{"title":"Default Title","offer_id":54094511046979,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1214\/6243\/files\/82.png?v=1769113916"},{"product_id":"retro-panel-pullover","title":"RETRO PANEL PULLOVER","description":"\u003cp data-end=\"529\" data-start=\"190\"\u003eA throwback silhouette built for modern golf culture. 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